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Caterpillar

design direction - character development - illustration - storyboards

We developed a wide array of characters and stories for the Caterpillar brand. These videos helped educate associates about the importance of exercise and healthy lifestyles.

We introduced a few main storylines which followed Elliot, Sally, and Carlos. The new health champions of Caterpillar. Our stories included tips on how-to quit smoking, meditation, encouraging one another, and engaging in their health portal to receive the most out of their benefits.

 

Production: Tilt Motion

Winner of a Gold Hermes Creative Award