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Delta Airlines

delta airlines marketing campaign

 

Bringing the airport terminal to a healthcare journey

 
 

Objective

With the healthcare landscape quickly developing, this presented Delta Airlines with a unique opportunity to engage with their employees in a new way.


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challenge

Design and communicate easy to understand messaging to Delta’s employees about their new healthcare changes to encourage new elections during open enrollment.

 

solution

We created a new experience for employees to interact and learn about their health benefits using simple metaphors within the airport terminal to simplify complex healthcare ideas into visual stories employees could connect with.

 
 
(iconography)

(iconography)

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(motion graphic video frames)

(motion graphic video frames)

 
 

Design

We developed a unique illustration style to feel as if it were in motion with intermittent line-work while utilizing the Delta’s brand colors. We kept the iconography simple, to reference all aspects of employee benefits.

 
 
(kiosk and web experience)

(kiosk and web experience)

(mobile experience)

(mobile experience)

Animation by Adam Celt

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DELTA’s highest engaging health benefit campaign 
(80% open rate)

5,000+ employees 
accessed the web experience

10% of employees 
elected in new health coverage

 
 

Creative Director: Steve Heimerman
Design Director:
Tousue Vang
Copywriters: Doug Frattalone, Lisa Black
Lead Designer: Tousue Vang
Designers: Sonkarlay Vaye, Adam Celt
Lead Animator: Adam Celt
Animators: Tousue Vang, Chris Averbeck
Web/Mobile Developer: Sonkarlay Vaye
Delta Airlines, Director of National Accounts: Regina Nelson