Bringing the airport terminal to a healthcare journey
With the healthcare landscape quickly developing, this presented Delta Airlines with a unique opportunity to engage with their employees in a new way.
Challenge
Design and communicate easily to understand messaging to Delta’s employees about their new healthcare changes to encourage new elections during open enrollment.
Solution
We created a new experience for employees to interact and learn about their health benefits using simple metaphors within the airport terminal to simplify complex healthcare ideas into visual stories employees could connect with.
(iconography)
(motion graphics storyboards)
Design
We developed a unique illustration style to feel as if it were in motion with intermittent line-work while utilizing the Delta’s brand colors. We kept the iconography simple, to reference all aspects of employee benefits.
Each step of the product existed to inform users incrementally so even if they didn’t finish the experience, they could learn about parts of their health coverage. The goal was to educate while keeping the attention of over 80,000 employees.
(kiosk and web experience)
(mobile experience)
Animation by Adam Celt
DELTA’s highest engaging health benefit campaign ever
(80% open rate)
5,000+ employees accessed the web experience
10% of employees elected in new health coverage
Creative Director: Steve Heimerman
Design Director: Tousue Vang
Copywriters: Doug Frattalone, Lisa Black
Lead Designer: Tousue Vang
Designers: Sonkarlay Vaye, Adam Celt
Lead Animator: Adam Celt
Animators: Tousue Vang, Chris Averbeck
Web/Mobile Developer: Sonkarlay Vaye
Delta Airlines, Director of National Accounts: Regina Nelson