The healthcare landscape is quickly developing, which presented Delta with a unique opportunity to engage with their employees.
We designed a new experience for employees to engage and learn about their health benefits.
We developed a unique illustration style to feel as if it were in motion with intermittent line-work and utilizing the Delta brand colors. We kept the iconography simple to reference all aspects of employee benefits.
Our design introduced employees to their benefits using metaphors within the airport terminal to simplify complex healthcare ideas into visual stories.
DELTA’s highest engaging health benefit campaign
(80% open rate)
5,000+ employees accessed the web experience
10% of employees elected in new health coverage