design direction - storyboards - character development - illustration - animation
We designed an innovation campaign for DTE Energy employees to inspire the new technologies and methods their company began utilizing to create new products. Our illustrated characters were focused on each department and their contributions to the company.
Our design included new characters, storyboards, and an animation video. This included editable characters, city buildings, energy models and typographic layouts that DTE could used on multiple forms of media throughout their own marketing materials.