Introducing a local brand globally. When FAST Ag merged with WASP, they increased their reach to a global audience. In doing so, we helped them structure their company of brands by creating Fast Global Solutions.
Our messaging and visuals were focused on the central idea of ‘accelerate’ as a means of achieving results.We gave both designs cohesive elements to help their customers identify them as the same company. We focused on visuals that highlighted people, their aspirations, and moving forward.
We designed infographics to simplify complex studies from PURDUE and BECK to assist the sales and marketing teams with delivering the benefits of precision Ag.
By designing a brand identity that honored both original companies, we were able to help distinguish each of them in their respective space and tell a strong story about improving efficiency in both ground support and agriculture.