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Minnesota Neonatal

Aligning the best doctors in the state with their mission to connect with families and providers better.

 Rebranding Minnesota’s top neonatal hospital to  establish MN Neonatal as the top-tier of neonatal care in Minnesota  while increasing its profile in the hospital space.

Rebranding Minnesota’s top neonatal hospital to establish MN Neonatal as the top-tier of neonatal care in Minnesota while increasing its profile in the hospital space.

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 It started as a visual rebrand, but we quickly learned it was an issue with user experience as well.    - Processes in the office were slowing down care    due to a high number of calls to the front desk asking questions about information not online     - Families were uncertain    about the hospital experience     -    Visitors felt their practice seemed    ‘childlike’ ‘not professional’

It started as a visual rebrand, but we quickly learned it was an issue with user experience as well.

- Processes in the office were slowing down care due to a high number of calls to the front desk asking questions about information not online

- Families were uncertain about the hospital experience

- Visitors felt their practice seemed ‘childlike’ ‘not professional’

 We focused our efforts on creating a smooth online experience for families with easy to navigate pages paired with relevant user journeys.    -    Rebranded to    align with their vision  - Created an extensive Conditions & Treatments library,    to lower call volume about treatment information     - Developed a new Journey path of hospital experience,    for families to understand what to expect in their care

We focused our efforts on creating a smooth online experience for families with easy to navigate pages paired with relevant user journeys.

- Rebranded to align with their vision

- Created an extensive Conditions & Treatments library,
to lower call volume about treatment information

- Developed a new Journey path of hospital experience,
for families to understand what to expect in their care

 An easy-to-navigate, clear,  family-centric journey  to ease uncertainty of staying in the hospital.

An easy-to-navigate, clear, family-centric journey to ease uncertainty of staying in the hospital.

  - Rebrand and web campaign brought    30% increase in site traffic     - Hospital reported    less calls    regarding treatments and conditions information    -    Patients reported feeling more at ease    knowing what to expect from their neonatal experience

- Rebrand and web campaign brought 30% increase in site traffic

- Hospital reported less calls regarding treatments and conditions information

- Patients reported feeling more at ease knowing what to expect from their neonatal experience