Rebranding Minnesota’s top neonatal hospital to establish MN Neonatal as the top-tier of neonatal care in Minnesota while increasing its profile in the hospital space.
MNNEO_Building_Brand_Pages-01.png
It started as a visual rebrand, but we quickly learned it was an issue with user experience as well. - Processes in the office were slowing down care due to a high number of calls to the front desk asking questions about information not online
We focused our efforts on creating a smooth online experience for families with easy to navigate pages paired with relevant user journeys. - Rebranded to align with their vision - Created an extensive Conditions & Treatments library,
An easy-to-navigate, clear, family-centric journey to ease uncertainty of staying in the hospital.
- Rebrand and web campaign brought 30% increase in site traffic - Hospital reported less calls regarding treatments and conditions information - Patients reported feeling more at ease knowing what to expect from their neonatal
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Rebranding Minnesota’s top neonatal hospital to establish MN Neonatal as the top-tier of neonatal care in Minnesota while increasing its profile in the hospital space.
Rebranding Minnesota’s top neonatal hospital to establish MN Neonatal as the top-tier of neonatal care in Minnesota while increasing its profile in the hospital space.
MNNEO_Building_Brand_Pages-01.png
It started as a visual rebrand, but we quickly learned it was an issue with user experience as well. - Processes in the office were slowing down care due to a high number of calls to the front desk asking questions about information not online
It started as a visual rebrand, but we quickly learned it was an issue with user experience as well.- Processes in the office were slowing down care due to a high number of calls to the front desk asking questions about information not online- Families were uncertain about the hospital experience- Visitors felt their practice seemed ‘childlike’ ‘not professional’
We focused our efforts on creating a smooth online experience for families with easy to navigate pages paired with relevant user journeys. - Rebranded to align with their vision - Created an extensive Conditions & Treatments library,
We focused our efforts on creating a smooth online experience for families with easy to navigate pages paired with relevant user journeys.- Rebranded to align with their vision- Created an extensive Conditions & Treatments library, to lower call volume about treatment information- Developed a new Journey path of hospital experience, for families to understand what to expect in their care
An easy-to-navigate, clear, family-centric journey to ease uncertainty of staying in the hospital.
An easy-to-navigate, clear, family-centric journey to ease uncertainty of staying in the hospital.
- Rebrand and web campaign brought 30% increase in site traffic - Hospital reported less calls regarding treatments and conditions information - Patients reported feeling more at ease knowing what to expect from their neonatal
- Rebrand and web campaign brought 30% increase in site traffic- Hospital reported less calls regarding treatments and conditions information- Patients reported feeling more at ease knowing what to expect from their neonatal experience
Visit the site
Visit the site
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