A new campaign centered around ‘Joe and Family’, relatable health champions to teach employees about their new benefits.
The stories focus on all the steps an employee can take to engage with their benefits and conveys a sense of emotion and storytelling.
The design was created to be colorful, approachable, fun, and un-intimidating.
Each animation directly correlated to a benefit which allowed employees to see scenarios in which they could use all that was offered to them, whether it was through 401k, HSAs, or health tools.
We delivered Nationwide’s highest engaging health campaign to date, through multiple videos, email, print media, web, and screen displays.