Nationwide: Joe's Journey


ux/ui - design direction - campaign launch - illustration - branding - storyboards

A Nationwide health champion. We wanted employees to connect to a story, relatable experiences that any individual would encounter in their health journey. Introducing Joe. Joe's health experience served as an entry-point for employees to discuss their health benefits with their providers.

The campaign launched with some of their highest engagement numbers. Joe was a big hit with their employees. This lead to a full digital campaign including: e-mail templates, landing pages, follow-up animation videos, posters and digital signage.

Production: Tilt Motion