Establishing the OPTUM Innovation Research and Development department as a distinct player in the innovation space.
Our challenge was to adhere to the established corporate branding in OPTUM. We found ways to respect the existing identity while bringing new elements to life through colors, type, and use of photography.
We talked a lot about our tech, but we wanted the focus to be on the people who drove the results.
We created a distinct look for an innovative team. In doing so, every piece of communication felt unique and powerful.