https://www.tousuevang.com/start daily 0.75 2019-02-17 https://www.tousuevang.com/optum-innovation daily 0.75 2019-04-17 https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1551020896403-3BIA1MWZEKKQ0N6ZSBK7/OPTUM_ASSETS2.png Optum Innovation https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461597728765-0G3C4VEIWZ8KVUFOEMSX/static1.squarespace-crop.jpg Optum Innovation https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1550680576584-JC1IHIK96YNXKBDZQAUF/optum_1.png Optum Innovation Establishing the OPTUM Innovation Research and Development department as a distinct player in the innovation space. https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1550685523837-DCD793TNOYN2JIIDQ7HI/optum_9.png Optum Innovation Our challenge was to adhere to the established corporate branding in OPTUM. We found ways to respect the existing identity while bringing new elements to life through colors, type, and use of photography. https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1550684365156-WHK0E5H8HJ0TB9YMIGCN/optum_7.png Optum Innovation https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1550682301753-O2GFQORTWN8WM3PTMXQR/optum_4.png Optum Innovation We talked a lot about our tech, but we wanted the focus to be on the people who drove the results. https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1550680584221-THGN6VK8KF8285MIEVJW/optum_3.png Optum Innovation We created a distinct look for an innovative team. In doing so, every piece of communication felt unique and powerful. https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1550683428611-JG9T189YTSZQR9VDHKLT/optum_site.png Optum Innovation https://www.tousuevang.com/deltaairlines daily 0.75 2019-04-17 https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1550539796297-GFSVW2JWFMQQFTZXR6YQ/2019_Thumbs_Delta.png Delta Airlines https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1550675034852-LOL33F5OQ7ECFO9CI7TO/delta-cover.png Delta Airlines The healthcare landscape is quickly developing, which presented Delta with a unique opportunity to engage with their employees. We designed a new experience for employees to engage and learn about their health benefits. https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1550674736672-MJEUUDDC2TAB0ZNN2234/delta-_4.png Delta Airlines We developed a unique illustration style to feel as if it were in motion with intermittent line-work and utilizing the Delta brand colors. We kept the iconography simple to reference all aspects of employee benefits. https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1550675153538-QVV4VJTXDKME2PBEGQVK/delta-_8.png Delta Airlines https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1550674737928-NN06QXOSEASQWE3IXWMD/delta-_5.png Delta Airlines Our design introduced employees to their benefits using metaphors within the airport terminal to simplify complex healthcare ideas into visual stories. https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1550674735286-2PF5XGCHJS3YZPGE25XJ/delta-_3.png Delta Airlines https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1550674740939-YCLAJUUVPPGPJ6QP16YN/delta-_6.png Delta Airlines DELTA’s highest engaging health benefit campaign (80% open rate) 5,000+ employees accessed the web experience 10% of employees elected in new health coverage https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1555528240315-A25V2X2Q26SVUSE5WH1J/Screen+Shot+2019-04-17+at+2.10.17+PM+%282%29.png Delta Airlines - animation by adam celt https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1550674741660-HSJNFZCSVJUFUORBMRX8/delta-_psite.png Delta Airlines https://www.tousuevang.com/think-cerca daily 0.75 2019-03-25 https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1550604814659-CRX292ITY9TJY2DZAN2M/2019_Thumbs_ThinkCERCAA.png ThinkCERCA https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1550615394957-HSJF9AZ39F37IB2DM2P0/tc-open.png ThinkCERCA Creating a new and captivating visual story for a growing EdTech product to resonate with schools, students, and new districts. https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1553480621811-593OSDLX57UTEPN82KM7/ThinkCERCA_Building_Brand_Pages-01.png ThinkCERCA https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1553480529391-627L47N025EEJSC8BRTT/ThinkCERCA_Building_Brand_Pages-02.png ThinkCERCA https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1553480532369-O5VLOONXKINZFIAUDCM0/ThinkCERCA_Building_Brand_Pages-03.png ThinkCERCA Every touchpoint focused in on the new vibrant, colorful, photo-driven design direction to create a cohesive visual brand story for their students and teachers. https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460495670466-83O7Y8VMFTWY3U6NOV21/image-asset.jpeg ThinkCERCA https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1550611981606-9VF366AROM7H0K6U2YJG/tc-system-1.png ThinkCERCA https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1550611975900-GTB9CBUX0BUU7WVVBENU/tc-comm-system.png ThinkCERCA We wanted the classroom to really come to life in the brand messaging and visuals throughout the product. https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1550616360484-00ZQ9V5G4EVD0HWLFLY4/tc-pages.png ThinkCERCA “[Tousue] pushed the bar for our brand and its emotional qualities that keep us differentiated. It’s been awesome to watch how the system has evolved and spanned across the entire company.” - ThinkCERCA, Director of Design Aislinn-Dewey Grigas https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1550611973942-0J08YCQF3AW5YH4O02VW/tc-homepage.png ThinkCERCA Visit the Brand Guidelines https://www.tousuevang.com/mnneonatal daily 0.75 2019-04-17 https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1550870443126-1OHEBXRHZ5PYCIWZNR60/2019_Thumbs_MNNeo1.png Minnesota Neonatal https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1550869850435-STQ4MEF1L8WSHF0548LD/mn-banner.png Minnesota Neonatal Rebranding Minnesota’s top neonatal hospital to establish MN Neonatal as the top-tier of neonatal care in Minnesota while increasing its profile in the hospital space. https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1553481725054-JRA47DRBWSAZ9T5BH41P/MNNEO_Building_Brand_Pages-01.png Minnesota Neonatal https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1550865463514-GF9B1FN23X2KR9QCDOOL/previous-web-experience.png Minnesota Neonatal It started as a visual rebrand, but we quickly learned it was an issue with user experience as well. - Processes in the office were slowing down care due to a high number of calls to the front desk asking questions about information not online - Families were uncertain about the hospital experience - Visitors felt their practice seemed ‘childlike’ ‘not professional’ https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1550868937034-1GBY6W9CAK1HXN7R2THP/SIDE+SCREEN-mnneo2.png Minnesota Neonatal We focused our efforts on creating a smooth online experience for families with easy to navigate pages paired with relevant user journeys. - Rebranded to align with their vision - Created an extensive Conditions & Treatments library, to lower call volume about treatment information - Developed a new Journey path of hospital experience, for families to understand what to expect in their care https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1550863207098-66UA2UJDXUXHPQMRIXG5/mn-pages.png Minnesota Neonatal An easy-to-navigate, clear, family-centric journey to ease uncertainty of staying in the hospital. https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1550789581382-UY4XL1L52MX702Q4S06R/mn-journey-full.png Minnesota Neonatal - Rebrand and web campaign brought 30% increase in site traffic - Hospital reported less calls regarding treatments and conditions information - Patients reported feeling more at ease knowing what to expect from their neonatal experience https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1550789084319-8D2JOPVJ31IZYCTJ3B1R/SITE_REPLACE_MOCKUP_MNENO.png Minnesota Neonatal Visit the site https://www.tousuevang.com/stafford-menswear daily 0.75 2019-04-17 https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1550604892710-GP07ILLKUWXXDQ3INQH7/2019_Thumbs_Stafford1.png Stafford Menswear https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1550870866984-6WVLYJR34Z9V2CFU8QJ9/STAFFORD_ASSETS-banner.png Stafford Menswear Breathing life into a time-tested menswear brand through a complete visual rebrand from their campaigns to packaging. https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1555528778582-LNN3YPSMZTDI1HV7SYFW/STAFFORD_moodboard.png Stafford Menswear https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1553485407485-V2GKZY3TKHQV0OTOVDAT/STAFFORD_before-after-02.png Stafford Menswear https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1553485687541-TD89A41DNXS474V0WGEI/STAFFORD_BOX.png Stafford Menswear We designed a modern look and feel for JCPenney’s private-label menswear brand. Giving them a fresh updated look for their classic suit apparel tailored for today’s well-dressed man. https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1555529304135-NJLFN7QUVKIBBT5IH5F7/STAFFORD_ArtDirection_1.png Stafford Menswear With the new redesign, we attracted new customers and retained loyal ones. Stafford developed into JCPenney’s strongest men’s clothing brand. https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1553485782159-JX14KDN84CEZBEPASWTZ/STAFFORD_shirt.png Stafford Menswear https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1551141025579-Q3A3JXUR38JMVI5CBDHI/stafford-3.png Stafford Menswear https://www.tousuevang.com/nationwide-insurance daily 0.75 2019-04-17 https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1550605562845-QH4Q5GCC31P5K6QMQPHP/2019_Thumbs_NW1.png Nationwide Insurance https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1552924131469-OG0BBK3720GDNVLEFPPO/tc-open-1.png Nationwide Insurance Nationwide Insurance’s health benefits were changing in a big way for their employees. To help introduce new benefits in an approachable and simple way, we created a new campaign centered around ‘Joe and Family’, relatable health champions to teach employees about their new benefits. https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1552924108474-V13GCUG91SPVATZRJLHD/tc-open-4.png Nationwide Insurance We designed approachable and fun illustrations to depict otherwise overwhelming and intimidating scenarios. The stories focus on all the steps an employee can take to engage with their benefits and conveys a sense of emotion and storytelling. https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1552926725129-PB5HCHSWJ4P9RZTOSIKS/tc-open-11.png Nationwide Insurance https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1552924234194-8LI76JU08NWRLSK2MSWD/nw-map.png Nationwide Insurance Through a campaign that expanded through multiple videos, an email campaign, printed media maps, a landing page experience and on-campus signage, we delivered Nationwide’s highest engaging health campaign to date. https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1553484447475-MCEVEE1KWSUMWMPV6F11/nationwide_emailmarketing.png Nationwide Insurance https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1553484722253-B4CEPU4AY67NPU049DKG/nationwide_mobilelanding.png Nationwide Insurance https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1555528069488-RI2OV1N6W9QDFTYEVGMH/Screen+Shot+2019-04-17+at+2.04.25+PM+%282%29.png Nationwide Insurance - animation by adam celt https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1552924097322-01BXG778BDYFRMRBIMZ9/nationwide+site+mockup.png Nationwide Insurance https://www.tousuevang.com/motion-graphics-projects daily 0.75 2019-02-19 https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1550608028145-PNJROJQAVSSO6A5NH8RN/2019_Thumbs_MGFX.png Motion Graphics Projects https://www.tousuevang.com/unitedhealth-group daily 0.75 2019-02-19 https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1550607496828-3ICI31AX49QP5IQKH5RS/2019_Thumbs_UHG.png UnitedHealth Group https://www.tousuevang.com/fast-global-solutions daily 0.75 2019-04-17 https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1551020482036-76X2U4X5AMF3NXMFCM7K/thumb.png Fast Global Solutions https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1551063264651-D627SUDNLJSB0BSPZWRG/fgs1.png Fast Global Solutions Introducing a local brand globally. When FAST Ag merged with WASP, they increased their reach to a global audience. In doing so, we helped them structure their company of brands by creating Fast Global Solutions. https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1551063317881-51171E4YEUNSMCW7VM3Q/fgs2.png Fast Global Solutions Our messaging and visuals were focused on the central idea of ‘accelerate’ as a means of achieving results. We gave both designs cohesive elements to help their customers identify them as the same company. We focused on visuals that highlighted people, their aspirations, and moving forward. https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1551063369163-L1WXPN3A6831H3HSR7L8/fgs3.png Fast Global Solutions We designed infographics to simplify complex studies from PURDUE and BECK to assist the sales and marketing teams with delivering the benefits of precision Ag. https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1555527956710-23ZQLRHU8NM52BRMV1HR/Screen+Shot+2019-04-17+at+2.02.56+PM+%282%29.png Fast Global Solutions - animation by tousue vang https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1551064070166-H1Q0LWGE7FS91U0B95BE/4.png Fast Global Solutions By designing a brand identity that honored both original companies, we were able to help distinguish each of them in their respective space and tell a strong story about improving efficiency in both ground support and agriculture. https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1551022800135-AVXSKAS2G7SB68ZC9YMY/SITE_FAST.png Fast Global Solutions https://www.tousuevang.com/infographics-aza daily 0.75 2015-10-23 https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1445568935268-DI7JMNWHSIVT4C35DUPL/pbs-3.png Infographics https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1445568936380-3TXK1OV30DL5YWL2J3W5/pbs-2.png Infographics https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1445568936371-D7BQJ8HOXVB1VM67BSOO/pbs-1.png Infographics https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1445569114963-93O4QS8WCXGBF8CO5KS9/1.png Infographics https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1445569115414-681X2S131LPJ2P5Z5J3C/2.png Infographics https://images.squarespace-cdn.com/content/v1/5330cac9e4b0160c0eb2bf14/1445569116293-DGE25FU494HRY6I7GEBI/3.png Infographics 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