Breathing life into a time-tested menswear brand through a complete visual rebrand from their campaigns to packaging.
We designed a modern look and feel for JCPenney’s private-label menswear brand. Giving them a fresh updated look for their classic suit apparel tailored for today’s well-dressed man.
With the new redesign, we attracted new customers and retained loyal ones. Stafford developed into JCPenney’s strongest men’s clothing brand.