Breathing life into a time-tested menswear brand through a complete visual rebrand from their campaigns to packaging.
STAFFORD_moodboard.png
STAFFORD_before-after-02.png
We designed a modern look and feel for JCPenney’s private-label menswear brand. Giving them a fresh updated look for their classic suit apparel tailored for today’s well-dressed man.
With the new redesign, we attracted new customers and retained loyal ones. Stafford developed into JCPenney’s strongest men’s clothing brand.
STAFFORD_shirt.png
stafford-3.png
Breathing life into a time-tested menswear brand through a complete visual rebrand from their campaigns to packaging.
Breathing life into a time-tested menswear brand through a complete visual rebrand from their campaigns to packaging.
STAFFORD_moodboard.png
STAFFORD_before-after-02.png
We designed a modern look and feel for JCPenney’s private-label menswear brand. Giving them a fresh updated look for their classic suit apparel tailored for today’s well-dressed man.
We designed a modern look and feel for JCPenney’s private-label menswear brand. Giving them a fresh updated look for their classic suit apparel tailored for today’s well-dressed man.
With the new redesign, we attracted new customers and retained loyal ones. Stafford developed into JCPenney’s strongest men’s clothing brand.
With the new redesign, we attracted new customers and retained loyal ones. Stafford developed into JCPenney’s strongest men’s clothing brand.
STAFFORD_shirt.png
stafford-3.png
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