design direction - branding - logo design
Our approach was rooted in the research of the brand’s rich history, quality menswear, quality materials, tailored for all men. Stafford was committed to creating modern menswear for the 21st century.
Our design was inspired and drew heavily on their original crest which consisted of a lion and a unicorn. We wanted to maintain the original heritage mark while pairing it up with bold typefaces to give the brand a modern feeling. The mood boards, look and feel we created by searching this mark inspired further exploration into how the brand would come to life across all packaging.