ThinkCERCA Visual Branding
Designing a captivating visual brand for a growing Edtech company
ThinkCERCA offers online and print curriculum to teach students how to read and write. They needed a design system which could be used across all departments from marketing to product.
Identify a powerful central idea to communicate the ThinkCERCA visual story to inspire and help students and teachers engage with our growing brand.
We designed a comprehensive design system to work across every department in the company, utilizing tools familiar with each team. In doing so, allowing multiple departments to become self-sufficient in delivering their best content and work.
The most important aspect of the product is reflected in the growth of their students. So we put them front and center to give the brand life and humanity. Every touchpoint is focused on a vibrant, colorful, photo-driven design direction to bring out the classroom in the brand messaging and visuals.
“Not only did [Tousue] establish a sophisticated brand that sets us apart from the competition, he also helped establish our process for how to get there. The end result was a comprehensive design system that will help ground the brand for years to come.”
- ThinkCERCA, VP of Marketing & Communications
- New homepage design decreased bounce rate by 90% YOY
Previously at 63%, dropped to 6% after launch of new design
Design Director: Aislinn-Dewey Grigas
Lead Designer: Tousue Vang
Designer: Ryan Lammers
Product Designer: Sophie Lin
Copywriters: Elizabeth Riley-Boyer, Paul Mougey
Web Developer: Mallory Busch