2019_Thumbs_ThinkCERCAA.png

ThinkCERCA Visual Branding

ThinkCERCA Visual Branding

 

Designing a captivating visual brand for a growing Edtech company

 
 

Objective

ThinkCERCA offers online and print curriculum to teach students how to read and write. They needed a design system which could be used across all departments from marketing to product.


tc-open.png
 
 

challenge

Identify a powerful central idea to communicate the ThinkCERCA visual story to inspire and help students and teachers engage with our growing brand.

 

solution

We designed a comprehensive design system to work across every department in the company, utilizing tools familiar with each team. In doing so, allowing multiple departments to become self-sufficient in delivering their best content and work.

 
 
ThinkCERCA_Building_Brand_Pages-01.png
(iconography)

(iconography)

(illustration and character style)

(illustration and character style)

tc-system-1.png
 
 

Design

The most important aspect of the product is reflected in the growth of their students. So we put them front and center to give the brand life and humanity. Every touchpoint is focused on a vibrant, colorful, photo-driven design direction to bring out the classroom in the brand messaging and visuals.


 
 
(communication system with templated one-pagers)

(communication system with templated one-pagers)

(event branding)

(event branding)

(product and marketing site)

(product and marketing site)

“21st Century Skills” Video (70% average engagement)

 
 

Not only did [Tousue] establish a sophisticated brand that sets us apart from the competition, he also helped establish our process for how to get there. The end result was a comprehensive design system that will help ground the brand for years to come.” 

- ThinkCERCA, VP of Marketing & Communications
Elizabeth Riley-Boyer

 

- New homepage design decreased bounce rate by 90% YOY
Previously at 63%, dropped to 6% after launch of new design

 

Design Director: Aislinn-Dewey Grigas
Lead Designer: Tousue Vang
Designer: Ryan Lammers
Product Designer: Sophie Lin
Copywriters: Elizabeth Riley-Boyer, Paul Mougey
Web Developer: Mallory Busch